Chitika has introduced channels tracking, just like AdSense. This allows you to monitor ad performance from different positions and across sites. Really good if you implement it on multiple sites so you can check which ones are performing well over AdSense. This way, you could really optimize all ad combinations.
I am still skeptical on the turn-out of the clicks I get since only the ones from the US and Europe are considered legit. I already have over a month of CTR data from Chitika but they’re not audited yet so I can’t make any conclusions yet about its effectivity (read: profitability). Will post my observations here once the revenues are audited for the month of October.
From my regular readings from different blogs, Chitika can double (at the very least) one’s ad revenues, but that’s for western blogs (which 90% of the traffic are from the US/Europe). It would be a nice thing to know how much would the conversion be for Asian blogs.
I don’t have the audited stats yet so i can’t make any conclusions if the demographics fit.