What’s Cooking with Yahoo!

Yahoo! Philippines yesterday presented several milestones they achieved will all the campaigns they did in the country from last year. Wasn’t able to make it on the presentation part but here’s some bullet-points they sent over today including announcement of 5,000 net cafes in their Yahoo! iCafe program.

What I ended up joining is the Yahoo! Top Chef/Iron Chef cook-off with other friends in the media. The challenge was to create a dish with the secret purple ingredient — eggplant. Our winning dish — chicken salsa rice toppings with eggplant torte.

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yahoo top chefs

Anyway, I asked Yahoo! Philippines GM Jojo Anonuevo if it’s true that Yahoo! made $800,000 in ad sales in the Philippines in 2008. Although he declined to confirm this figure, he announced that Yahoo! has formed a team to do direct sales in the Philippines — an indication that online ad spend is growing in the country.

More about their announcements here.

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

10 Responses

  1. Avatar for best humidifiers 201 best humidifiers 201 says:

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  2. Avatar for MMA Philippines MMA Philippines says:

    It’s my first to hear this Yahoo! iCafe

  3. Avatar for JC John Sese Cuneta JC John Sese Cuneta says:

    Woot.. Sir Jojo! (Long-time no see, if you’re reading this)

  4. Avatar for joeyboy joeyboy says:


    i saw you driving around glorietta/sm makati the other day.

  5. Avatar for Abe Olandres Abe Olandres says:

    Their office is in Fort Global City. Google’s office is in Singapore.

  6. Avatar for CPB Website Information Provider CPB Website Information Provider says:

    Where is Yahoo! Philippines headquartered? Makati? QC? Is it true that Yahoo!’s competitor Google doesn’t have an office in the country?

  7. Avatar for McBilly McBilly says:

    Wow. That’s a lot of money especially if its here lang in the Phils. But, good to hear online advertising improving na talaga here in the Phils. And aba! Cooking master boy yung labas mo ha. Congrats on winning! Haha :D

  8. Avatar for jobucks jobucks says:

    wow, thats great… adsense still better than anyone else

  9. Avatar for Abe Olandres Abe Olandres says:

    Yes, Jojo also mentioned they will do another separate announcement on YPN for the Philippines.

  10. Avatar for Andre Marcelo-Tanner Andre Marcelo-Tanner says:

    mmm thats good to know, i believe YPN ads do a little bit better than adsense sometimes?

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