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What’s Cooking with Yahoo!

Yahoo! Philippines yesterday presented several milestones they achieved will all the campaigns they did in the country from last year. Wasn’t able to make it on the presentation part but here’s some bullet-points they sent over today including announcement of 5,000 net cafes in their Yahoo! iCafe program.

What I ended up joining is the Yahoo! Top Chef/Iron Chef cook-off with other friends in the media. The challenge was to create a dish with the secret purple ingredient — eggplant. Our winning dish — chicken salsa rice toppings with eggplant torte.


yahoo top chefs

Anyway, I asked Yahoo! Philippines GM Jojo Anonuevo if it’s true that Yahoo! made $800,000 in ad sales in the Philippines in 2008. Although he declined to confirm this figure, he announced that Yahoo! has formed a team to do direct sales in the Philippines — an indication that online ad spend is growing in the country.

More about their announcements here.

Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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10 Responses

  1. Andre Marcelo-Tanner says:

    mmm thats good to know, i believe YPN ads do a little bit better than adsense sometimes?

  2. yuga says:

    Yes, Jojo also mentioned they will do another separate announcement on YPN for the Philippines.

  3. jobucks says:

    wow, thats great… adsense still better than anyone else

  4. McBilly says:

    Wow. That’s a lot of money especially if its here lang in the Phils. But, good to hear online advertising improving na talaga here in the Phils. And aba! Cooking master boy yung labas mo ha. Congrats on winning! Haha :D

  5. Where is Yahoo! Philippines headquartered? Makati? QC? Is it true that Yahoo!’s competitor Google doesn’t have an office in the country?

  6. yuga says:

    Their office is in Fort Global City. Google’s office is in Singapore.

  7. joeyboy says:


    i saw you driving around glorietta/sm makati the other day.

  8. Woot.. Sir Jojo! (Long-time no see, if you’re reading this)

  9. It’s my first to hear this Yahoo! iCafe

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