Just saw an advertisement on TV (that Boy Abunda and Kris Aquino tandem again) about the new Smart call pricing at Php10 per 10 minutes. That’s basically php1 per minute of call time. I think it used to be Php8 plus toll charges.
This went out as PLDT came out with a regular rate of Php10 per call for all NDD (National Direct Dialing) connections, the same time that Smart is rabidly pushing for their 3iG services.
On top of that, the recent PLDT promo of Php840 fixed MSF for a bundled PLDT line and unlimited PLDT Vibe connection is also making waves — virtually pulling down unlimited dial-up costs for a recod low of Php160 per month.
This will surely eat away whatever market share those independent service providers have left. PLDT seems to be on a binge this year.