Google Now Launcher now on Play Store
Since Nexus 5 was launched last November 2013, it had an
exclusive launcher that no other Google devices officially have. Three months after that, all Nexus and Google Play Edition smartphones can now have the same experience!
The launcher made its debut with the Nexus 5 along with the Android 4.4 KitKat release. Coming from the default Android launcher, you will notice a better and a more friendly UX. You can now swipe to the farthest left to access Google Now. You can also have a single or even multiple home pages according to your liking. There are a number of new beautiful wallpapers too. The app tray is also polished while the widget list can now be accessed with a long press on the home screen.
If you have a Nexus or a GPE device with Android 4.4 on board, head on to Google Play or hit the source link below and give Google Now Launcher a try.