Display and Multimedia
The Excite Prime is equipped with a 5.5-inch HD IPS display which equates to 267ppi which is still decent for a screen of this size. It’s bright with accurate colors and good viewing angles as well which makes it a good device for viewing photos and watching videos.
Speaking of videos, it comes with a ClearMotion feature that makes your videos more fluid and lifelike as it simulates higher framerates.
As for speaker quality, it’s very audible but is very trebly and doesn’t offer much in terms of bass. That being said, it should suffice for calls or casual listening but if you want better quality, you might want to stick to your headphones (as the Spotify Earphones included in the package sucks) or external speaker.
OS, UI, and Apps
Running the software department is Android 5.1 Lollipop with stock UI. It’s not an issue if you like to personalize as you can just download a good launcher at the Play Store.
Pre-installed apps are kept to a minimum which is good. It only has TouchPal Keyboard, Cloudfone Care, Clean Master, and the usual Google Apps. Only Clean Master can be uninstalled though.
Storage-wise, it starts at 16GB with 10.82GB of usable storage out of the box. It’s limited but it’s better than the 8GB starting point in other budget smartphones. To compensate, it supports microSD cards with up to 32GB capacity as well as USB OTG.
Camera
Cloudfone equipped the Excite Prime with a 13 megapixel AF rear camera and 5 megapixel front. The front camera has a wide-angle lens with built in Beautify and Wide Selfie feature. Image quality is decent and is good enough to post on your favorite social networking sites. As for the rear camera, image quality is quite nice — sharp with good colors and contrast. The only con we see here is the slow auto-focus even in bright conditions. See samples below.
As for its video recording prowess, it can shoot videos at up to 1080p resolution at 30fps in 3GP format. Quality is good as well but you will notice that it’s a bit jittery as the camera keeps on refocusing. Watch sample below.
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