Adblock Plus is launching a new service to sell ads

Yes, there’s no typo on the title as Adblock Plus now has a service for its users to… sell ads.

Ironically, the famed browser extension that’s sole purpose is to hide ads will now try to sell them. Well, in a way that they seem acceptable so they don’t exactly loose their purpose online. Instead of actually stripping off big, ugly, and intrusive ads, they’ll replace with ones that smaller, subtler, and just less of a pain to have while browsing.

Adblock Plus will have an ad marketplace where content creators online will choose “acceptable” ads and have them on their pages. So, instead of the usual ads on a page, Adblock Plus users will only see these selected ads. Whitelisting is not new for them as they have been running since 2011 to keep things fair for publishers and users.

The Acceptable Ads, once running on the page, will not be able to track visitors from site to site and they’ll be limited to certain dimensions and placement. As for publishers, they’ll get to keep 80 percent of ad revenue from these ads while the 20% is to be divided among various serving parties. 6% of total revenue goes to Adblock Plus.

The ad marketplace is launching today with a full launch sometime later this year.

Source