Last year, Apple launched a Safari campaign with the tagline: “Your browsing is being watched.” In the campaign’s featured video titled “Flock,” Apple used animated surveillance drones and winged security cameras to depict what it claimed was the data-tracking behavior of other browsers, namely Google Chrome. Just days after Apple’s ad aired last year, Google had proposed changes aimed at limiting third-party tracking cookies in Chrome—a gesture seemingly aligned with Apple’s privacy-forward messaging. The reversal opened the door for renewed criticism of Chrome’s tracking policies and breathed new life into Apple’s original campaign. Read more in our articles including "Apple’s Quiet Campaign Against Chrome Gets Loud Again, Thanks to Google" and "Google updates Chrome OS to better integrate with other devices".
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Oct 19, 2012Last year, Apple launched a Safari campaign with the tagline: “Your browsing is being watched.” In the campaign’s featured video titled “Flock,” Apple used animated surveillance drones and winged security cameras to depict what it claimed was the data-tracking behavior of other browsers, namely Google Chrome. Just days after Apple’s ad aired last year, Google had proposed changes aimed at limiting third-party tracking cookies in Chrome—a gesture seemingly aligned with Apple’s privacy-forward messaging.
The reversal opened the door for renewed criticism of Chrome’s tracking policies and breathed new life into Apple’s original campaign.
Our coverage of Chrome tracking cookies includes: "Apple’s Quiet Campaign Against Chrome Gets Loud Again, Thanks to Google"; "Google updates Chrome OS to better integrate with other devices"; "Chrome on iOS gets improved protection against phishing and malware". Each article provides unique insights and information.