#gaming industry

The deal marks a major move in the global gaming industry and shifts ownership of one of the most popular mobile games today. Savvy Games, which is owned by Saudi Arabia’s Public Investment Fund, plans to grow its presence in esports and gaming through this purchase. This green light allows Microsoft to proceed with the monumental deal, valued at a staggering USD 69 billion, solidifying its position as a major player in the gaming industry, next to Sony and Tencent. As part of the agreement, Microsoft will transfer cloud gaming rights for Activision titles to Ubisoft, effectively resolving the CMA's main issue with the acquisition. This decision means that Microsoft will be unable to obtain licenses for cloud gaming rights related to existing or future Activision Blizzard titles for the next 15 years. The sale of Activision’s cloud streaming rights to Ubisoft will prevent the distribution of important, popular content – including games such as Call of Duty, Overwatch, and World of Warcraft – from coming under the control of Microsoft in relation to cloud gaming. Furthermore, FTC has submitted a request to reopen discovery, aiming to acquire additional information regarding Microsoft's cloud gaming divestiture deal with Ubisoft and its agreement with Sony to ensure that Call of Duty remains available on PlayStation consoles. Read more in our articles including "Moonton to be sold to Savvy Games in $6 billion deal" and "Sony reportedly pulls back PC releases of PS5 exclusives".