#iPhone Chrome privacy

A viral wave of headlines over the weekend claimed Apple was urging iPhone users to delete Google Chrome “immediately.” The buzz stemmed from a resurfaced New York Post article and took off across social media. The campaign’s messaging positioned Safari as the browser for people who value privacy—subtly but unmistakably throwing shade at Chrome. It even came with comparison charts showing Safari as a more private choice, driving home the idea that Chrome users might be compromising their digital privacy. Just days after Apple’s ad aired last year, Google had proposed changes aimed at limiting third-party tracking cookies in Chrome—a gesture seemingly aligned with Apple’s privacy-forward messaging. Google Search is still the default engine in Safari, and there’s no practical or official scenario in which Apple would issue a direct warning to delete Chrome from iPhones. With Google backpedaling on Chrome privacy updates, Apple may very well seize the opportunity to refresh its Safari campaign. Read more in our articles including "Apple’s Quiet Campaign Against Chrome Gets Loud Again, Thanks to Google" and "iPhone 3G: The Good, the Bad and the Ugly".