Last year, Apple launched a Safari campaign with the tagline: “Your browsing is being watched.” In the campaign’s featured video titled “Flock,” Apple used animated surveillance drones and winged security cameras to depict what it claimed was the data-tracking behavior of other browsers, namely Google Chrome. The campaign’s messaging positioned Safari as the browser for people who value privacy—subtly but unmistakably throwing shade at Chrome. It even came with comparison charts showing Safari as a more private choice, driving home the idea that Chrome users might be compromising their digital privacy. Google Search is still the default engine in Safari, and there’s no practical or official scenario in which Apple would issue a direct warning to delete Chrome from iPhones. With Google backpedaling on Chrome privacy updates, Apple may very well seize the opportunity to refresh its Safari campaign. Read more in our articles including "Apple’s Quiet Campaign Against Chrome Gets Loud Again, Thanks to Google" and "Google updates Chrome OS to better integrate with other devices".
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Oct 19, 2012Last year, Apple launched a Safari campaign with the tagline: “Your browsing is being watched.” In the campaign’s featured video titled “Flock,” Apple used animated surveillance drones and winged security cameras to depict what it claimed was the data-tracking behavior of other browsers, namely Google Chrome. The campaign’s messaging positioned Safari as the browser for people who value privacy—subtly but unmistakably throwing shade at Chrome.
It even came with comparison charts showing Safari as a more private choice, driving home the idea that Chrome users might be compromising their digital privacy. Google Search is still the default engine in Safari, and there’s no practical or official scenario in which Apple would issue a direct warning to delete Chrome from iPhones. With Google backpedaling on Chrome privacy updates, Apple may very well seize the opportunity to refresh its Safari campaign.
Our coverage of Safari vs Chrome comparison includes: "Apple’s Quiet Campaign Against Chrome Gets Loud Again, Thanks to Google"; "Google updates Chrome OS to better integrate with other devices"; "Chrome on iOS gets improved protection against phishing and malware". Each article provides unique insights and information.