According to the International Data Corporation (IDC), Transsion has captured 37% market share leading to an impressive 63% year-on-year (YoY) growth. The entry-level segment, that covers sub-USD 100 price range, captured 30% market share in the same quarter as compared to 20% last year. Xiaomi then takes the fourth rank with 10% market share, but with a significantly higher 33% YoY growth. They both captured about 18% market share with 7% YoY growth. Following third is Transsion with 17% share and a whopping 58% annual growth. UNISOC today The brand has made significant strides to get to its 14% global market share today. The following UNISOC T612 and T616 chipsets dominated the market in 2023/24 by being the primary chip of choice in entry to mid-level Transsion devices, as well as budget choices from realme/Nokia (HMD). Some have followed in its footsteps, like Allwinner and Rockchip, eager to pick up the market share UNISOC might neglect from its transition to the big leagues. Read more in our articles including "Transsion becomes top smartphone vendor in PH for Q3 2024 –IDC" and "BPI partners with Robinsons Retail for barcode cash deposits in stores".
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Mar 19, 2026According to the International Data Corporation (IDC), Transsion has captured 37% market share leading to an impressive 63% year-on-year (YoY) growth. The entry-level segment, that covers sub-USD 100 price range, captured 30% market share in the same quarter as compared to 20% last year.
Xiaomi then takes the fourth rank with 10% market share, but with a significantly higher 33% YoY growth. They both captured about 18% market share with 7% YoY growth. Following third is Transsion with 17% share and a whopping 58% annual growth.
Our coverage of Transsion market share includes: "Transsion becomes top smartphone vendor in PH for Q3 2024 –IDC"; "BPI partners with Robinsons Retail for barcode cash deposits in stores"; "Shopee opens official Beats store in PH". Each article provides unique insights and information.