LG Cookie Price: Php11,900
True to their words, LG Philippines launched today the cheapest fully touchscreen phone in the Philippines – the LG KP500 or the LG Cookie. My prediction of under Php15k was surpassed — it’s actually just Php11,900.
As expected, LG’s approach was to reach as many people in the market and give them an option to get a full touch screen phone at a very affordable price. Yes, they sacrificed 3G and WiFi connectivity just to be able to get the LG Cookie to that price.
It’s a huge gamble but if they can attract enough people with the Php12k price and get them to get used to their Flash UI interface as well as a virtual keyboard, then they could introduce a more equipped version next year (which executives say they’ll do).
For the meantime, LG is addressing an obvious gap in the market — people who are eager to try full touch screen phones but would not want to risk shelling out 20k, 30k or 40k for it.