In 2004, GoPro had built and started selling its first-ever camera, the Go Pro Hero. Things were starting to ramp up with GoPro in 2006 when the first-ever Digital Go Pro Hero was introduced and revenue hit over $800,000. However, this would be another blunder in GoPro’s history. On top of that, competitors in the action camera market started popping and actually taking a bite off GoPro’s segment in the market such as the Yi 4K+ and others on which they were offering action cameras half the price of GoPro’s. When the company started losing money selling cameras, GoPro pivoted to creating content and becoming a media company. The plan to start a media company had been laid out since their IPO in the hopes of turning GoPro into a fully-fledged media company by tapping into its adventure-seeking and vibrant community. Things were starting to look brighter for GoPro. The company’s CFO/COO, Brian McGee, stated that the shift in strategy has now started to pay off in the form of financial and operational improvements. Read more in our articles including "GoPro: The Roller Coaster Ride to Success" and "DJI Osmo Pocket 4P gets an early preview".
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Apr 23, 2026In 2004, GoPro had built and started selling its first-ever camera, the Go Pro Hero. Things were starting to ramp up with GoPro in 2006 when the first-ever Digital Go Pro Hero was introduced and revenue hit over $800,000.
However, this would be another blunder in GoPro’s history. On top of that, competitors in the action camera market started popping and actually taking a bite off GoPro’s segment in the market such as the Yi 4K+ and others on which they were offering action cameras half the price of GoPro’s. When the company started losing money selling cameras, GoPro pivoted to creating content and becoming a media company.
Our coverage of how did go pro start includes: "GoPro: The Roller Coaster Ride to Success"; "DJI Osmo Pocket 4P gets an early preview"; "Canon files patent for compact handheld gimbal camera". Each article provides unique insights and information.