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YouTube Shopping 将 Lazada 加入联盟列表,并宣布新功能

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YouTube 宣布将菲律宾的 Lazada 纳入其购物联盟计划。此外,基于创作者反馈,YouTube 购物功能还推出了多项新功能。

Lazada是该国领先的电子商务平台之一,该计划允许创作者在视频中标记产品。这使得客户能够接触到更广泛的产品,此外还有今年4月宣布的与Shopee的合作

在功能方面,YouTube 为 Shorts 推出了贴纸(Stickers),这是一种用于标记商品的视觉弹窗,可实现即时购物。此外还有时间戳(Timestamps)功能,可在商品展示时直接显示购物标签。

该公司还利用人工智能为创作者提供更佳的购物体验。Auto Timestamps 借助人工智能,在产品标签出现时自动显示该标签,以帮助观众和创作者进行买卖。

此外,现在还推出了 YouTube Shopping Chrome 扩展程序,让创作者可以轻松保存产品以便稍后在视频中标记。为此,YouTube 已更新针对创作者的产品标记指南,并分享了相关技巧与最佳实践。

YouTube 表示,他们致力于发展创作者经济,打造直观、引人入胜且富有回报的购物体验。

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Written by
Duane Villanueva

Communication graduate, closet cynic, and kid at heart. Duane is a rare person to find, quite literally. He often takes to himself but has proven his mettle in tech media with his quick wits. Well, the portfolio of scriptwriting, web content, and public relations help too, we suppose. As a homebody, he often spends his time on the streaming platform Twitch or ‘farming’ gaming clips with friends. He is also an avid fan of round glasses and anything relative to blueberries.

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