The recent April 2008 traffic report from mobile advertising company AdMob reveals that the Philippines is ranked among the top 10 countries with highest traffic for the mobile web.
AdMob serves ads on mobile websites and the Philippines went up to #7 with over 37 Million ad requests for the month of April. This from a total of 2.85 billion requests worldwide. The top 10 includes the ff.:
1) United States: 1.415 billion
2) India: 295.3 million
3) United Kingdom: 196.9 million
4) South Africa: 144.8 million
5) Indonesia: 137.8 million
6) Romania: 50.8 million
7) Philippines: 37.4 million
8) Bangladesh: 26.75 million
9) Israel: 25.5 million
10) France: 24.2 million
With a population of over 235 million in Indonesia has over 75 million mobile phone users while India has over 250 million at end of February 2008. There’s an estimated 35 million mobile phone subscribers of the 4 combines telcos in Bangladesh (population: 150 million).
In the Philippines, Globe has 20 million and Smart has 30 million subscribers. That doesn’t include Sun Cellular but we know a lot of Filipinos have 2 or more SIMs with them. NTC estimates about 40 Million mobile phone users.
The number by AdMob are pretty interesting. Only means that Pinoys are using their phones to browse the mobile web.
The recent massive campaigns by Globe and Smart for 3G/HSDPA looked like it had an impact on the growth of mobile web traffic and maybe we’ll bump off Romania for the 6th place before the end of the year.