Forbes: GBuy will launch on June 28
Forbes has reported that Google Buy (GBuy, Google Payments, Google Purchases or Google Wallet, whichever) is due to be released to the public on June 28, 2006.
Consumers using GBuy, which is set for release on June 28, will be taken off the merchant’s site to complete the payment. This will enable Google (nasdaq: GOOG – news – people ) to capture e-commerce transaction data, driving more precise targeting in future searches.
On its core search results pages, Google will designate each merchant accepting GBuy as a “trusted GBuy merchant.” If consumers view this as a mark of safety and security, Rohan believes this should increase click-through rate.
If and when Google will leverage on other existing services like Froogle, AdWords and Adsense is yet to be seen but considering that Google has had huge successes in integrating all its services into one user account (Google Account), much like what Microsoft did then with MSN Passport, I think this is an easy guess.
We will soon find out come June 28.
[tags]google, ebay, paypal, online payments[/tags]