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Facebook, Instagram rolls out new features to help creators earn more

Facebook has announced new ways that help creators make a living as they build their personal brands across its platforms.

According to Facebook, select creators can tag products from the brands they work with or use Shops if they have their own product line. This gives more creators access to its shopping tools which allows them to get rewarded for the purchases they advertise.

In the coming months, Facebook will be testing out a native affiliate tool in Instagram, that will allow creators to discover new products available on checkout, share them with their audience and earn commissions from it.

When people come across an affiliate post from a creator featuring a tagged product, they will see “Eligible for commission” at the top of the post, so it is clear that purchases done will support that creator. Affiliate will test with a small group of US-based creators and businesses which include Benefit, Kopari, MAC, Pat McGrath Labs and Sephora, and will expand to more partners in the future.


Facebook adds that they are making it easier for creators who want to sell their own merchandise with the following.

• Creators who already have a product line can now link their shop to their personal profile in addition to their business profile. The ability to link a shop to a personal profile will be available globally.
• Creators will be able to set up a new shop from the Instagram app by linking their account with one of the four merchandise partners which are, Bravado/UMG, Fanjoy, Represent, and Spring. This feature will rout out to all eligible creators in the US by the end of the year.

Moreover, badges on Instagram Live and Stars on Facebook that have supported creators gain additional improvements such as the ability for supporters to purchase multiple badges during a Livestream and the ability to send Stars during recorded content.

Facebook is launching new ways for creators to make extra money for hitting certain milestones with badges and Stars.

• Creators on Instagram are eligible to earn extra payout when they meet certain milestones while using badges in Live, such as going Live with another account.
• The Stars Challenges. Creators in the program can earn payouts from Facebook in the form of free Stars if they meet certain milestones, which have certain parameters such as broadcasting a certain number of hours or earning a number of Stars.

Source: Facebook

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