Shopee launches Tatak Pinoy campaign for local sellers

Shopee launches Tatak Pinoy campaign for local sellers

Shopee has launched Tatak Pinoy, a virtual fair directed to support local Filipino brands and small and medium enterprises (MSMEs).

The platform’s Tatak Pinoy initiative started in February, allowing local entrepreneurs to broaden and grow their brand presence online.

“The Philippines is considered as one of the fastest-growing e-commerce markets in the region, and we’ve observed that more Filipinos are shifting to online platforms to address their needs. To help local sellers better reach these consumers, Shopee wants to ensure that local sellers are well-equipped with the tools and knowledge to make it in the industry. With the launch of #TatakPinoy, it was our goal to boost the local economy and to promote the quality products made by fellow Filipinos. We take pride in these sellers’ craftsmanship, and we invite other aspiring Filipino entrepreneurs to try it out as well,” said Martin Yu, Director at Shopee Philippines.

The platform featured two local sellers who shared their stories on how they built and gained recognition for their online business.

The first feature story is from Bengie Antido’s Shop named Kayamanan ni Juan. The shop is a social enterprise that offers various bags, t’nalak wallets, and wooden bracelets, with 90% of the products crafted by tribespeople in General Santos City. The shop served as an avenue for Antido to share the culture and traditions with people worldwide.


“Because of #TatakPinoy, we received a 20% increase in orders. The virtual trade fair helped our business gain more visibility and also secured the livelihoods of so many people,” Antido mentioned.

On the other hand, Dante Sargento of MO’s Food Products sells products like bagoong, sinamak (spiced vinegar), and ginisang alamang (shrimp paste). Dante chose to sell these products online to reach more Filipino consumers. According to Dante, he found it more convenient and less expensive to sell on Shopee’s online platform. He also mentioned that learning programs such as the Seller Masterclass also helped his overall experience as a seller on Shopee. His active presence to engage and chat with his customers increased his sales up to 20%.

“I was surprised that within the three days of participating in the campaign, I got the same amount of orders that I was usually getting in a week,” said Sargento.

Meanwhile, both local sellers encouraged other entrepreneurs to explore the opportunities in e-commerce.

For more information on how to be a Shopee Seller, visit the Shopee official website.

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