Sony Mobile Executive Denies Selling Mobile Division

Because of the downward trend in its mobile division in the past few years, as well as the remarks that Sony CEO said during an interview with Reuters, business analysts have reasons to believe that Sony may pull the plug on Xperia – a notion that Hiroki Totoki, head of Sony Mobile department, adamantly disagreed to and told Le Figaro that “it’s completely untrue”.

For his part, Totoki believes that the Sony Mobile division just needs to reevaluate its strategies in order to get back on track. According to the report, this involves narrowing down the division’s portfolio, as well as slowing down future product releases in order to adapt to consumers who don’t upgrade to the new model every year.

Only time will tell if Totoki’s new game plan will bode well for Sony’s struggling mobile division, but they have to act soon because there are a lot of brands, both established and new ones, who are eager to fill the void that the Japanese firm will leave behind.

ALSO READ: Sony to exit the smartphone market?

[Source]

Ronnie Bulaong

This article was written by Ronnie Bulaong, a special features contributor and correspondent for YugaTech. Follow him on Twitter @turonbulaong.

https://www.yugatech.com

17 Comments

unggoy says:

10 years ago

backpedalling :P
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Drew says:

10 years ago

Glad it’s not true. Really wanted to grab the Z3C in the future, but the “pull the smartphone plug” rumors disheartened me. :\
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lol says:

10 years ago

for a moment there i thought it read “sony mobile executive confirms selling mobile division”

lol mini heart attack
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Henry says:

10 years ago

I really do believe that Sony is on its way to the top. I liked Sony Xperia phones since then, the build, the camera, and that monstrous specifications. People sometimes need to consider Sony. Palagi kasi pag bumili ng phone, Samsung agad o Apple. Parang hindi nila napapansin na maganda rin tong Sony.
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Drei says:

10 years ago

Yap youre right… Ang tinitignan kc ng mga tao kung sino ang sikat… Sino ang popular… Sony is one of the best devices on track… Masmgnda sya gamitin pag nag adventure ka or taking photos under water or in a beach… Youre always on the go…
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kris says:

10 years ago

I agree, most people today, apple and samsung.. popularity, but some of them, d alam na some samsung phones, walang future updates ng android, like phones under 15k php. Iba pa din ung may support ng updates. But back to topic, Sony pa din ako, compare to samsung and apple.
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Ex-Alodian Knight says:

10 years ago

You know what makes Sony NOT stand out?
Kulang sa advertising.

Seriously, I mean I did not see yung advertisements ng Sony sa TV or even hear them sa Radio. Print ADS, yes mayroon, pero we need more commercials and advertising to be able to reach a target audience.

Plus, K-dramas.
If samsung can exploit the Hallyu wave (korean pop culture wave) by using K-Pop artists and tagalog-dubbed dramas to get their products seen (You don’t see a K-drama character with a Sony when calling their love interest, ne?) and be sold to the madlang folks, then that’s the very reason why patok ang samsung.

Exploiting weeaboos can help get some marketshare of sony back, as well as product awareness.

And probably a contest which will win you an invite to buy a Prototype Z4 would help.

It’s a balance of print and social media.

tl;dr – magpapansin ka, sony!
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