yugatech x infinix

Smart reveals new logo

During last night’s Black Eyed Peas concert, Apl de Ap announced his partnership with Smart and this logo showed up on the big screen. It seems like a new logo but there was no announcement made earlier.

Besides, all the logos in the tarps and the billboards within the concert grounds were all still showing the familiar old one. I then saw it again in the LED boards on our way out so I thought this must really be the new logo.

So when I arrived from from the concert, I checked my email and visited Smart’s website and saw they really had a new one.

The typography looks nice and fresh but could not really get the idea of those colored bubbles. And because they released balloons during the concert, the idea of those flying colored balloons on the new logo stuck.

Anyway, anybody seen this already? What you guys think?

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Abe Olandres
Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.
  1. Yup. It looks hip and young. The “professional” look and feel look is gone. I find it cute though.


  2. So where are the clowns?
    Send in the clowns.
    Don’t bother…they’re here.


  3. Maybe it’s just me, but those dots seem to form a pattern of some sort.


    • YES.. that struck my mind to,
      i think its like an arrow that does this
      ->–> or, NOT lol..
      lets decipher this :P


  4. looks like much affordable interconnection between other network carriers ^__^


  5. Still have to check, but the dots resemble to that of Braille that may mean something.


  6. it looks like they got the inspiration from the designers boxer shorts ..LoL


  7. will the smart araneta coliseum logo change too?haha


  8. well, changing the Logo is fine..but the hell! Change their service! so freakin slow!!


  9. Its so girlie the corporate appeal was gone. Well all beckies will rejoice coz i think its intentionally design for beckies


  10. Looks like there’s something “big and new” that we’ll be expecting from Smart.


  11. dots …
    looks like my cherry mobile’s caller id


  12. sana wala nalang yung dots.. parang off eh, plus it takes so much space… well thats only my opinion..


  13. It doesn’t look like an Technology/Telecom Industry logo. It’s not “strong”, kinda soft, esp those colored dots. The logo is plain text and dots.
    I remember when Globe introduce their new logo at the Fort, that was fun.


  14. para namang hindi pinag-isipan, effortless…


  15. It looks really hip and cool but I like the old Smart logo more. That logo was being used since Smart was established in the late 80’s. Just like when Globe changed their logo, i still like the old Globe telecom logo because its more “corporate” looking.


  16. What’s the dot means? Hehe. Parang nasa kiddie party lang. Hehe


  17. Medyo ok naman ung font..di ko lang ma-gets ung mga dots.:p


  18. i still like the old logo, for a corporate organization, it is most fitting.

    i bet Smart will start selling yoghurts too.


  19. If you observe the bubbles from left to right, you’ll notice a transition of uniting circles. Maybe that’s what smarts new logo symbolizes… “To connect to a whole new way of communication”


  20. Not hot… Looks like a kiddie/diaper brand. Smart diapers.


  21. I still like the old logo. If they want to stick with the new one, they should remove the colored dots, IMHO. :)


  22. they should improve their services not their logo.


  23. I think the yellow dots represent SUN Cellular which correct me if im wrong, smart wants to acquire. The red represents red mobile and the sky blue ones represent smart.


    • I guess you’re right about that..hahaha.. well let’s see :)


    • what represent Talk N Text,.???


  24. New logo. Same old services. What’s new with that?


  25. Ugh! Looks childish. More like a colorful candy rand or kiddie logo. I’m sure everything has a meaning (colored bubbles and all) and all but who cares if it doesn’t fit the brand at all.


  26. Looks to me like a brand of Cotton Candy! LOL
    Same shitty service, different logo! FAIL!


  27. The logo doesn’t represent or symbolizes or implying any communication or telecommunication means for me.

    On first look it look so juvenile and naive.


  28. Change happen when it needs to be productive. Maybe the previous is unsaleable.


  29. What could be the reason of this change.. I wonder.. hmmm


  30. hmmm… i am waiting if SUN Cellular logo will change to dots too! para connect the dots silang dalawa :D


  31. greetings to all…
    looks nice in here and informative…
    perhaps the new smart logo implies they have finally acquired sun cell and will be riding their 4G and other enhancements thru sun’s new technology cell sites… arman, bacolod city


  32. greetings to all…
    looks nice in here and informative…
    perhaps the new smart logo implies they have finally acquired sun cell and will be riding their 4G and other enhancements thru sun’s new technology cell sites… arman, bacolod city


  33. guess they are trying to break away from the bit formal and corporate appeal of their old logo.

    the new looks lame though. not very smart looking


  34. The logo is so Gay!!! Kulang na lang ng rainbow.


  35. CLOUD yan!!! cloud services yan pero since konti palang meron nila nag mumukang balloons!!!


  36. Definitely not a SMART move imho. It looks like a candy shop or something with all the colored dots. It also fails to give a youth-ish feel, if that was their goal in the first place.


  37. Probably it is a braille (means SMART) for the blinds… If it is a braille, it might be a GOOD move for Smart.


  38. Damit lang ang nagbago. Ganon pa rin ang serbisyo.


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